The Wall Street Journal published an article yesterday on the case of a rogue brand ambassador. The less than pleased brand? Olive Garden. Their biggest celebrity fan? Kendra Wilkinson, one of Hugh Hefner's girlfriends and a star on the televison show the "Girls Next Door." Needless to say the chain does not appear to be telling Kendra, an adult-entertainment star, "when you're here, you're family."
Other brands have had their share of rogue ambassadors, a promoter, according to the article, who is "genuinely, publicly devoted to a product or service, even if he or she doesn't quite embody the values that the brand's managers may be trying to convey." WPP Group's Grey advertising fim who handles the Olive Garden account stated that this (Kendra's love of the brand) presents a "complicated issue for the brand." Or is it quite so complicated?