I was driving to work the other day and heard a commercial on the radio that confused me. It was advertising a sale on carpet and called it the "Auto Show Carpet Sale." Thinking this was a normal carpet store who decided to hold an in-store sale while the auto show was in town, I wondered:
- Do they realize this sounds like they're selling carpet from the auto show?
- Why would you have a sale for carpeting and attribute it to the auto show? I mean, there isn't much of a connection between the two --> new car vs. new "car-peting"
Puzzled, I did a quick Google search when I got to work. As it turns out, this store really is selling carpet from the auto show. DE McNabb Flooring in metro Detroit is selling the carpet for 25 cents per square foot. It is deemed "slightly" used with 75,000 square yards available (i.e. 675,000 square feet)...to the first 300 customers each day only (Wow! How exclusive! (sense my sarcasm?) ). After learning this, I began to wonder what residential customer would want to purchase this used flooring, especially when they know the Detroit Auto Show attracted close to 703,000 people...amid freezing temperatures and messy weather. Would you want winter wetness/salt/dirt and 703,000 x 2 x ??? footprints all over your "new" carpeting? I suppose I'm not the target customer for this product.
McNabb calls themselves a service company since they rent flooring for auto shows, trade shows, and special events - i.e. their line of work is exhibition flooring. However, they also supply residential flooring, and this special sale seemed to be targeting those residential customers. Through advertising they are selling "slightly" used carpeting from one event, might residential customers think some of the carpet "remnants," etc. in their store are actually used carpeting from other events McNabb has done? I for one wouldn't want to walk in bare feet or lay on carpeting when I had no idea what was on people's shoes who walked on it prior to my purchase. I don't think this sale is a particularly good move on McNabb's part. Also, I assume the auto makers rent the flooring from McNabb for the event and the rental rates are at a premium (i.e. probably already covers the cost of the carpet). So I wonder what McNabb stands to profit from this deal. I mean, if they sold all of it, they'd get close to $170K. Nothing like renting it out and then selling it afterwards.
Follow-up on 02/18/08: My intuition may have been right on this one...I visited the DE McNabb website and they had a message in the sales section of the page: "Detroit Auto Show Used Carpet Sale -- EXTENDED!!!" I guess the first 300 customers each day over the past few weeks haven't been biting on the oh-so-tempting offer...